The very sweet Tucson based pop dreamers, Head over Heart, have released their latest video for the head in the clouds single, "I Don't Mind."
"I Don't Mind" centers around a particularly disenfranchised city-dweller, detached from their angst through self-medication and emotional denial," explains co-songwriter Jordan Prather. This person abuses drugs in a vain attempt to cope as well as to fix the relationship problems that are being experienced. The significant other in this story is often conflicted about everything and blames their current problems on their past experiences and childhood. Some of the lyrics have dual meanings regarding the singer's perspective on the failing relationship versus their own drug addiction; sweet melody alongside dark lyrics; our favorite pairing!"
Jason Willis, the video's director, elaborates: "The inspiration came about pretty organically. The music felt so otherworldly and dreamy that when I first heard the song and closed my eyes, I kept seeing images of falling stars and cloudscapes, but then the lyrics deal with failing romance, escapism and self-delusion! So it all set up an interesting juxtaposition that felt like a surreal and highly personal fantasy to me.
More info on this charming band can be found below;
Watch the video HERE